A cup of bubbling liquid now a luxury.

300ml Cocacola beverage is now trading at a retail price of Ksh 40, a 33.33% increase from yester’s Ksh 30 in Hurlingam, Nairobi. Whether the increase is good or bad for the sons of soil is what I can’t have a take on before I feel the thirst of a bottle of bitter lemon.

How do people feel when they add prices to goods?

History of my life saw increase in the price but only of a margin. It could be 15 on the bottle top and sold 18. It was 20. It came to 22. Having stuck at 25, selling at 30 from other shops, it has presently shot to a glass of 40. It is interesting that the village’s holy drink will be hardly afforded and hosting guests will get a bit tougher.

My brother suggests that the move may have been caused by the reduced solution in the market compared to us, the drinkers. Let the economists call us otherwise. Not thinking of this as a good move from the capitalist company, I read that business has no morals. Go and make profits.

To make profit is to care less of the impacts. Make the brand known and well advertised. Don’t we ever think of a better drink? We doubt those who shine doubt to the product. Pepsi can’t come that close. Maybe they are wrong. Soda may not be a bad drink, at least not as bad as tap water in Nairobi.  

It may not be clear whether there was a pre-increase advert as Petroleum Regulation Energy does, though it doesn’t help. There need to be none. When they are ‘talking’ of good things so do they need to tell us in advance. They may talk after increased grapevine. In the meantime, it may only be me, the feel-offended slapped by minute 10 bab increase.

Son of soil sees this as a result of blind outsourcing. They do you anything. Aren't there local drinks, cheap, nutritional to bottle and transfer? Our taste buds, young in age, should have been used to local means of production and sustainance. And our poor porous cities won't allow. That is why, just why, incase of a market depression, our hearts are sunk. It now waits upon the gods of solutions to reduce the price for more fun. More fun. 

Current Price on 15-10-2015